News - Laptops: The New Hot Travel Accessory

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Laptops: The New Hot Travel Accessory - May 19, 2004

Irvine, CA, May 19, 2004: According to a study recently conducted by KRC Research and commissioned by Toshiba America’s Digital Products Division, laptop computers have become the hot new “must-have” travel accessory in the U.S., now challenging cell phones as the means for which travelers keep in touch with home and work. Of 600 U.S. laptop owners surveyed, a whopping 72 per cent said they take their laptops with them on vacation, while 79 per cent said they bring their cell phone.

The study reports that those who take their laptops with them on vacation also spend substantial amounts of time using them to communicate with work and home. Seventy per cent use them to stay up-to-date on happenings at work, or to send and receive e-mail. Half (50 per cent) of respondents traveling with a laptop log onto the Internet five or more days on a week-long vacation and, of those logging on, 45 per cent say they typically spend 30 minutes to an hour on the Internet.

"Going on vacation no longer means losing touch with life back home," commented Doug Baker, Director of KRC Research. "Computer manufacturers are making it that much easier to connect with colleagues, friends and family from anywhere in the world with lighter and less bulky laptops."

The research also found that for those respondents who typically travel with a laptop, use of technology accessories on vacation has shifted from entertainment to connectivity. Only 30 per cent of respondents were likely to bring popular entertainment electronics, such as portable CD and MP3 players, while nine per cent bring DVD players on vacation. Seventy per cent of laptop vacationers say having their laptop on vacation is “important.”

"Consumers' increasing need to remain connected has led to the continual evolution of laptop computers,” added Taro Hiyama, Toshiba’s Vice President of Marketing. “Today's uniquely designed laptops, like Toshiba America’s Portege Series, now weigh less than three pounds, and feature mobile technology for extended battery life and wireless connectivity. Our notebook PCs also offer quick data exchange on a network or on the Internet, allowing those travelers that bring their laptops on vacation to minimize the time spent checking in with home and work."

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